Tjitra & associates is a management consultancy founded by Dr. Hora Tjitra with offices in Hong Kong, Hangzhou, and Jakarta. With the aim to be the trusted advisor and partner, our work focuses on the Culture, Talent, and Change.

Over the last twenty years, Dr. Tjitra and his team have collected international experiences in managing project at the global, regional and national level in the US, Europe, and Asia, collaborated with senior business leaders and managers from over forty countries. In managing our projects, we refer to scientific approach and take local wisdom into consideration.

A team of passionate people will strive to deliver measurable impact through their works, by identifying and synergizing resources that will improve the organization’s performance and enable them to achieve sustainable advantage.



We aim to be the trusted advisor & partner in Culture, Talent and Change that integrate international best practices, scientific approaches & local wisdom



  1. We work with our clients to synergize resources that enable organizations to improve performance and achieve sustainable advantage

  2. We facilitate talent to unleash and utilize their maximum potential

  3. We build a partnership based firm that attracts and challenges passionate people who are about making measurable impact in all they do