Research background –
- As China entered into WTO and welcome the coming olympic game, the trend of internationalization and globalization has created a strong motivation to understand the increasing coming cultural encounter situation, in its frequency and intensity. Such cultural encounters have provided valuable opportunities but also new challenges.
- In the striving of improving cross-cultural knowledge and understanding, the topic of Intercultural Competence and Sensitivity becomes an important issue and draws significant attention. Much work has been done in this field from western cultural perspectives, our research program pursuing a better understanding of the intercultural competence and sensitivity of Chinese people from their perspective.
General research framework -
→ Innova Lab → Intercultural Competence Tour Guide Competence Cultures Encounter In Tourism Comparative Study → Cross-culture Learning → Complex Problem Solving → Global Leadership
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